CONTACT US
Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}
CW-Hospitality-AssetServices-Story CW-Hospitality-AssetServices-Story

Stories

Experts in hotel management advisory services

Discover how we help our clients to maximise the value of their hotel assets through smart, proactive management.

01 The Opportunity

The owner of a hotel within the luxury segment and boasting exceptional location in Barcelona required the services of an external adviser to supervise the management of the international hotel group responsible for the management of the asset.

The aim was to ensure compliance with the contract entered into between the parties and the fulfilment of the goals defined by the owner in terms of profitability, positioning and asset value maximisation.tbc

02 The Solution

The asset was initially evaluated from the point of view of both operations and market positioning, the outcome of the diagnostic analysis leading to a proposal for the provision of bespoke asset management services to the owner of the hotel asset. By means of this approach, Cushman & Wakefield performed the role of asset manager, ensuring our presence and advice on behalf of the owner throughout all hotel operating processes.

Over the past two years we have been involved in the verification of the annual budget, analysis of the marketing and sales plan, capex investment plan and FF&E reserve provision, monthly checks on the evolution of the operations of the asset, analysis and evaluation of the CompSet, as well as accompanying the manager in the continuous improvement of operating performance.

Another factor of strategic importance and of great value to the owner is our understanding of the market situation in both hotel and real estate terms, consequently enabling us to advise on the best divestment strategy.

The work plan and execution of the proposal has been carried out in conjunction with both the owner and the hotel management group, establishing the most suitable reporting and enabling communications and decision-making on the part of both.


CW-Hospitality-AssetServices-Story CW-Hospitality-AssetServices-Story

03 The Result

The asset management service has resulted in both tangible and intangible benefits for the owner. The relationship with the hotel manager has become more professional and has led to the creation of a more beneficial atmosphere based on transparency and mutual trust. This has favoured an improvement of 15% in the hotel’s results during the first financial year.

The improvement in the asset’s position has also enabled the owner to now consider sale under more favourable conditions than those that existed prior to our collaboration. As the final stage of asset management, Cushman & Wakefield also undertook the entire asset sale process, benefiting from our detailed knowledge of the situation and the levers for growth and improvement that may exist in the future.


More Stories

CW-Hospitality-Leasing-Operator-Story
The Right Hotel Operator • Hospitality
Our advisory services and partnering with hotel owners in the search for national and international brands can lead to the transformation and repositioning of the hotel product.
Learn More
CW-Hospitality-Sale-Process
Daguisa Hotels Group • Hospitality
Extensive experience in asset sale/acquisition deals. We focus our process strategy around a clear goal of maximising the price and value of the asset.
Learn More

Meet the team

Albert Grau
Albert Grau

Partner, Co – Head of Hospitality
Barcelona, Spain


Download VCard

Bruno Hallé
Bruno Hallé

Partner, Co – Head of Hospitality
Barcelona, Spain


Download VCard

Find Out More About Our Hospitality Services

For advice on hotel investments and all aspects of hotel sales and acquisitions.

With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Cookies.
MORE OPTIONS
Agree and Close
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All
SAVE SETTINGS