Fénix shopping centre – A Phoenix Reborn from Ashes

Cushman & Wakefield came up with the idea of enlarging the Billa supermarket and changing its layout in order to improve the distribution of footfall within the mall. Our leasing team proposed the solution supported by income calculations to give our client confidence to proceed with the idea and develop it further.

The solution eventually included:

• new positioning of Fénix shopping centre – as a convenience centre – and bringing new tenants that correspond with the positioning
• implementing a new marketing strategy including rebranding and new identity
• changing the layout of the Billa supermarket
• shifting the main entrance from Freyova street closer to the bus stops
• changing layouts or locations of all anchor tenants
• new extended foodcourt
• complex refurbishment of the passages (ceilings, floorings, shopfronts)

The execution of the whole project was phased and marked by several milestones:

• August 2017: new entrance opening
• March 2018: new foodcourt opening
• September 2018: new Billa opening

The redevelopment plan brought major success. It caused a significant change in tenants´ perception of Fénix as well as in the performance of the mall.

From 2013 to 2018, footfall increased by 17.7% and turnover increased by 57.5%.

We managed to turn Fénix into a successful and well performing convenience centre and for the very first time since the initial opening in 2008, it reached 100% occupancy.