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Main Streets Across the World 2024

34th Edition.

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Around the world, main streets serve as cultural and economic powerhouses that shape the identities of the cities they anchor. In its 34th year, Cushman & Wakefield’s Main Streets Across the World report confirms the value of main streets worldwide, key economic and social trends shaping their value, and the role they play in crucial global and local business decisions.

A New Era of Main Streets

Despite economic challenges, main streets have shown remarkable resilience as headline rents globally finally surpass prepandemic levels. Retailers continue to target prime locations for their strategic importance and potential for customer attraction, demonstrating their flexibility and strength by adapting to shifting economic conditions and consumer demands. Challenges like rising interest rates and inflation have dampened consumer confidence—yet forecast further rate cuts bring a hopeful outlook for recovery. Retailers are navigating cost pressure challenges while adapting to shifting consumer loyalty trends that demand an omnichannel customer journey, making main street locations increasingly critical arenas for longterm business growth.

GROWTH TRENDS

Tendencias Globales de Crecimiento de Alquileres

Aunque el crecimiento de los alquileres varía significativamente en todo el mundo, los datos del informe indican que más de la mitad de las 138 ubicaciones rastreadas experimentaron un crecimiento interanual en los alquileres. La competencia entre minoristas y el espacio limitado han aumentado la demanda en calles clave, impulsando al alza los precios de los alquileres.

El crecimiento de los alquileres ha sido particularmente sólido en los Estados Unidos, que experimentaron un aumento interanual de casi el 11%. Esto marca un incremento significativo en comparación con años anteriores y destaca la fortaleza del mercado estadounidense en el panorama global del retail. En contraste, Europa y Asia Pacífico vieron un crecimiento más lento en los alquileres, con aumentos del 3,5% y 3,1%, respectivamente.

RANKINGS

Calles Principales Icónicas y sus Clasificaciones

Las clasificaciones de las calles principales más icónicas del mundo han cambiado significativamente desde el ranking de 2023. La Via Montenapoleone de Milán ha superado a la Quinta Avenida de Nueva York, convirtiéndose en el destino comercial más caro del mundo, con alquileres promedio que alcanzan los $2,047 por pie cuadrado al año, frente a los $2,000 de la Quinta Avenida, que se ha mantenido sin cambios desde 2022. Este cambio se atribuye al fuerte crecimiento de los alquileres en los últimos dos años y a la apreciación del euro frente al dólar estadounidense este año.

La New Bond Street de Londres, con un valor de alquiler de $1,762 por pie cuadrado al año, también ha escalado posiciones, superando a Tsim Sha Tsui en Hong Kong, donde los valores de alquiler son de $1,607 por pie cuadrado al año.

La Avenue des Champs-Élysées en París ha logrado mantener su quinta posición, aunque la brecha con la sexta se ha reducido debido al fuerte crecimiento del 25% interanual en el distrito de Ginza en Tokio.

Descubre las tendencias que están dando forma a estos cambios y consulta el análisis completo.


A pie de calle: Perspectivas de los Líderes de Retail de Cushman & Wakefield

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#3 Rodeo Drive, Los Ángeles

Barrie Scardina y Alanna Loeffler comentan sobre la importancia y evolución de Rodeo Drive mientras recorren esta icónica calle principal.

Main_Streets-2024-Thumbnail-Mobile-Paris-RES-750_456.png

#5 Avenue des Champs-Élysées, París

Caminando por la avenida, Christian Dubois reflexiona sobre la evolución de la Avenue des Champs-Élysées en París.

Main_Streets-2024-Thumbnail-Mobile-Seoul-RES-750_456.png

#9 Myeongdong, Seúl

Explorando los encantos de la principal calle comercial de Seúl, Glenn Yang analiza la posición de Corea del Sur en el ranking y las tendencias más amplias en la región APAC.

ECONOMIC IMPACT

The Impact of Changing Economic Conditions

Changing economic conditions, which recently have centered around inflation and interest rates, have far-reaching effects on main streets. Retailers must adapt to these conditions to maintain their competitive edge. High interest rates and high inflation have created a cost-of-living crunch, generally dampening consumer and business confidence. As interest rate cuts have come, we have first seen ongoing improvements in business confidence, with consumer sentiment starting to follow. Further interest rate cuts are expected to provide further economic stimulus.

BRICK AND MORTAR

Physical Presence in Partnership with Digital

The continued strength of main streets lies in the power of physical presence. Retailers recognize the value of high-quality locations, which serve as compelling brand expressions. Places like these Physical stores offer a tactile experience that digital platforms cannot replicate. They create a connection between the brand and the customer, enhancing loyalty and engagement. Digital channels, nonetheless, play an integral role and so retailers continue to trend toward integrating digital experience both within and beyond brick-and-mortar locations, rather than fully replacing one with the other. This partnership between physical and digital realms is integral to curating thriving experiences on main streets.

Super-prime retail streets, often dominated by luxury brands, are now attracting diverse sectors such as sports, cosmetics, and wellness.

FUTURE OF GLOBAL MAIN STREETS

The Impact of Changing Economic Conditions

Changing economic conditions, which recently have centered around inflation and interest rates, have far-reaching effects on main streets. Retailers must adapt to these conditions to maintain their competitive edge. High interest rates and high inflation have created a cost-of-living crunch, generally dampening consumer and business confidence. As interest rate cuts have come, we have first seen ongoing improvements in business confidence, with consumer sentiment starting to follow. Further interest rate cuts are expected to provide further economic stimulus.

Our Approach: How We Ranked Main Streets Across the World

Main Streets Across the World provides insights into headline rents across 138 cities, tracking year-over-year (YOY) changes while accounting for foreign exchange rates and local metrics The global ranking includes one street per market (country), while regional rankings share unfiltered headline rent prices per square foot for all tracked cities within each region (APAC, EMEA and the Americas).

For a deeper understanding of these dynamics and to explore the comprehensive data analysis, download the Main Streets Across the World report today. Gain invaluable insights into how main streets are evolving and what strategies can be employed for future growth and success.

  EXPLORE THE FULL REPORT External Link  

 

Authors

Barrie-Scardina-Northeast Regional President
Barrie Scardina

President of Americas Retail Services
New York, United States


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Robert Travers
Robert Travers

International Partner, Head of EMEA Retail
Barcelona, Spain


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Dominic-Brown_Headshot_AP
Dominic Brown

Head of International Research, Global Think Tank
Brisbane, Australia


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