With twenty years' experience in major groups in the IT, telecommunications (Bouygues Telecom) and property development (Icade) sectors, Pascale Philippe has developed considerable expertise in developing and implementing marketing and communications strategies.The customer experience, digital marketing in particular and the use of data are important levers for improving the service provided to all Cushman & Wakefield's corporate and investor clients: the new arrival of Pascale Philippe, who will manage all the departments concerned, meets this challenge.
Barbara Koreniouguine, CEO of Cushman & Wakefield in France, comments: "Pascale Philippe will bring to Cushman & Wakefield a strong expertise in data analysis and customer experience. The knowledge that Pascale has worked in B-to-C industries and in major international groups is an invaluable asset for our clients and our teams.”
Pascale Philippe, Head of Business Development France, "I'm delighted to be joining Cushman & Wakefield and to be able to share my experience with our teams and customers. My ambition is to consolidate and develop Cushman & Wakefield's marketing strategy by drawing on in-house expertise and deploying new approaches that will contribute, on a daily basis, to consolidating our position as market leader.”
Pascale Philippe is an engineer, a graduate of the Ecole Polytechnique Féminine in IT Systems Management, and a graduate of ESSEC Business School (Specialised Master's in Marketing Management), the Institut Léonard de Vinci (MBA Marketing et Commerce sur Internet) and INSEAD (Executive Education - Transition to General Management).
After beginning her career in marketing and sales consultancy, Pascale Philippe joined Bouygues Telecom, where she worked her way up to Marketing Director for 15 years. She then held the position of Marketing, Digital and Customer Experience Director at Icade for 7 years.