Transformation of Commercial and Logistics Real Estate Driven by the Rise of Ecommerce
The New Challenges of Logistics Real Estate
With the surge in online shopping, real estate strategies are rapidly evolving to address complex challenges. Warehouses now need to combine:
- Proximity and accessibility: essential for optimizing last-mile deliveries and ensuring rapid lead times.
- Sustainability and modernity: companies prioritize Grade A quality infrastructures that meet the highest environmental and operational standards.
- Versatility: incorporating solutions tailored to storage, sorting, and preparation for e-commerce orders.
Trends show a growing interest in large logistics facilities (>50,000 sqm) to consolidate operations, while also developing smaller urban sites (2,000 to 20,000 sqm) to address last-mile delivery needs.
The Strategic Role of Physical Stores
Despite the rise of e-commerce, physical stores continue to evolve to integrate into an omnichannel strategy. They provide complementary services such as:
- Click-and-collect and dedicated return areas to enhance flexibility and improve customer experience.
- Optimized stock management in stores to ensure product availability without compromising the shopping experience.
This transformation allows brands to offer unique experiences while addressing new consumer expectations and logistical constraints.
