CONTACT US
Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}
Crosswalk Crosswalk

Insights

European Outlook 2024: The Tide is Turning

ACCESS ALL REPORTS

Unlock the future of real estate

The 2024 European Outlook by Cushman & Wakefield is tailored for investors and property owners, our insights offer a clear path through the complexities of today’s market.

KEY POINTS:

  • The commercial real estate market is facing a pivotal point with property values nearing a potential bottom due to higher borrowing costs.

  • As inflation in the short term adheres to the projected path, this, in turn, instils confidence that monetary policy is appropriately restrictive, hence, we anticipate Central Banks to maintain their current stance, at least until H2 2024.

  • Central Banks will maintain a vigilant oversight of underlying inflationary forces, particularly in the services sector, where wages continue to exhibit an upward trend.

  • The euro area and the UK are expected to narrowly avoid a recession with modest growth rates; however, the risk of recession remains.

  • Investment is anticipated to remain restrained in the latter part of 2023 due to a challenging economic environment.

  • Government bond yields are expected to peak in 2024, reflecting the consensus that interest rates will stay elevated for a while.

  • There is a lag in real estate valuations catching up with market yields, leading to a slower price discovery process, especially in the office sector.

  • Yields across all sectors are expected to expand further throughout the year, with office yields witnessing the largest outward movement.

  • In light of the prevailing interest rate climate and the recent reassessment of risk, certain markets are currently offering appealing entry points for investors.

  • Despite the economic slowdown, leasing activity remains relatively strong, with positive rental growth anticipated across sectors.

To further discuss your business opportunities and challenges, don't hesitate to reach out.


See how we can help
Position your portfolio for success and contact us. Our expertise will guide you through the evolving landscape, offering actionable intelligence for precise investment decisions.
Contact us

SECTOR-SPECIFIC REPORTS

Investment-Market-750-x-456
Economy & CRE Investment

The economy has seen stagnant growth and diminishing inflation, with Central Banks intensifying rate hikes. Inflation is on the expected path, encouraging Central Banks to continue their policies until at least H2 2024. Property values are projected to inflect in Q3 2024, coinciding with economic recovery and interest rate cuts.
Workpace Planning Imagery
Office

The European office market is adapting to hybrid work models, with a surge in flexible spaces and 'option space' in leases. Demand for Grade A office space remains strong, with a focus on quality and sustainability. Investment is shifting towards value-add opportunities in the office sector, especially in high-quality offices with strong ESG credentials.
Logistics
Logistics

Logistics occupier activity has slowed down, aligning with pre-pandemic levels. Vacancy rates are rising due to increased supply, and developers are becoming more cautious. Investment activity is expected to recover as pricing stabilises, with different capital strategies emerging.
retail-site-for-ICSC-webcard
Retail

The retail sector faces challenges from inflation, interest rate hikes, and low consumer confidence. Despite stagnant trade volumes, there's a growing demand for immersive retail experiences. Retail asset pricing is shifting towards value-add strategies, focusing on sustainability and community engagement.
kitchen
Living

The living sector, including senior living and student accommodation, sees sustained demand due to demographic trends and urbanisation. Despite a dip in 2023 investment volumes, the sector remains resilient and significant for investors, representing 20-25% of transactions in the EMEA region.
Hotel lobby women coffee
Hotel

The European hotel sector is showing resilience despite economic challenges, outperforming the broader real estate market. This is underpinned by the constrained supply and the strong operating performance recovery particularly in resort destinations and urban markets driven by leisure travel. This is expected to continue in 2024, albeit at slower pace.

Contacts

OrsolyaHegedus
Orsolya Hegedűs

Head of Business Development Services, Hungary
Budapest, Hungary


Download VCard

Edit Jakab
Edit Jakab

Research Professional III
Budapest, Hungary


Download VCard

Gain a Competitive Edge with Proven Market Insights​
As the market recalibrates, stay informed on pivotal movements—from valuation trends to investment hotspots. Anticipate changes in property values and prepare for the market rebound. Our reports provide a strategic vantage point, revealing how to harness yield expansion and navigate rate adjustments.
Subscribe

See How we can help

Unleash Your Business Potential with Expert Valuation
Elevate Your Market Insights
At Cushman & Wakefield, we go beyond conventional thought leadership. Our Valuation experts can help you refine your investment strategy and maximize your market position.
Enhance Your Strategy
Engage with Our Capital Markets Specialists
Your Investment, Personalized
There's nothing we value more than engaging with you. Discover the benefits of a personalized approach to capital markets with our experts, who are eager to learn more about your specific needs.
Start the Conversation
Transform Your Vision into Value
Realize the Potential of Your Property
Your vision for your property holds immense value, and at Cushman & Wakefield, we're committed to making it a reality. Join us in a partnership that translates your ideas into profitable outcomes.
Collaborate with Us

FEATURED ARTICLES

Electric car charging stations
Insights • Sustainability / ESG

Superchargers in the basement car park

How rising demand for electric corporate fleets is influencing real estate planning
Verena Bauer • 09/12/2022
Hotel Exterior Sign
Research

Almost 1,000 hotel rooms were delivered in Dublin in 2018

Development activity remains the predominant focus of the Irish hotel market, with a little over 1,300 rooms delivered across 21 Irish hotels during 2018.
11/03/2019

CAN'T FIND WHAT YOU'RE LOOKING FOR?

Get in touch with one of our professionals.

With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Cookies.
MORE OPTIONS
Agree and Close
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All
SAVE SETTINGS