CONTACT US
Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}
REsidential REsidential

Residential Forecast 2024

Vivienne Bolla • 18/12/2024

House Price Forecasts

As 2024 draws to an end, the housing market has shown signs of gaining momentum, with house price growth picking up pace in recent months and transaction activity rising. This year’s growth exceeded expectations, prompting us to revise our forecasts from 2025 to reflect these positive developments.

Looking ahead, pent-up buyer demand, accumulated during the slower market conditions of 2023 and early 2024, is set to drive a more pronounced recovery in house price growth in 2025 and 2026, especially as we expect interest rates to fall back to a relative low in 2026. That said, regional disparities will persist, with London expected to underperform the wider UK market. This is due to London’s weaker recent performance and its heightened exposure to affordability challenges.

However, as we move into the latter part of the decade, house price growth is projected to slow. By 2027 and 2028, affordability pressures are likely to remain a significant barrier for many households, compounded by forecasts of lower wage and disposable income growth.

The housing market is also expected to face additional headwinds as the next General Election approaches, with uncertainty around political outcomes further tempering growth toward the end of our forecast period. 



Rental Forecasts

The pace of rental growth has notably slowed, with London experiencing a particularly significant deceleration. This shift reflects a gradual rebalancing of the supply-demand dynamics that had been driving sharp rent increases in recent years. However, with limited new

stock entering the market, rental growth is expected to continue outpacing wage growth and inflation over the next five years.

Regionally, the UK market still has some capacity for upward pressure on rents. In contrast, London’s rental growth is increasingly constrained by affordability challenges, with less headroom for further increases. Slowing wage growth is set to exacerbate affordability issues for tenants nationwide, potentially impacting demand.

Overall, the market is expected to move towards a more sustainable growth rate of around 3%. London’s acute shortage of rental stock will persist, but affordability concerns will act as a limiting factor, causing rent growth in the capital to align more closely with the UK average.

Insights in your inbox
Subscribe to get our latest research, thought leadership, insights, and news.
Subscribe

Meet the team

Mark Clegg
Mark Clegg

Head of Residential Investment, UK
London, United Kingdom


Download VCard

Jonathan-Stickells
Jonathan Stickells

International Partner
London, United Kingdom


Download VCard

Charles Whitworth
Charles Whitworth

Head of Residential, UK
London, United Kingdom


Download VCard

Insights

Residential-Market-Commentary-Hereo-Banner-Small
Article

Residential Market Commentary

Political stability following Labour’s election victory, paired with an improving economic environment, creates an optimistic outlook for the UK housing market. 
Vivienne Bolla • 03/12/2024
Build to rent
Research

Build To Rent Quarterly Report

We are pleased to share with you the latest edition of our quarterly residential insights for the UK. 
Mark Clegg • 15/11/2024
Autumn Budget Response Webcard Small 750x456.jpg
Autumn Budget: Implications for Real Estate

On October 30th 2024, Rachel Reeves became the first female chancellor to deliver a Budget.

Edward Bavister • 30/10/2024

LOOKING FOR SOMETHING SPECIFIC?

Get in touch and we can assist with any additional information you need.
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Cookies.
MORE OPTIONS
Agree and Close
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All
SAVE SETTINGS