CONTACT US
Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}
Hero banner with view for island Hero banner with view for island

European Hotel Investor Compass

Gain exclusive insights of the European hospitality sector with our in-depth Hotel Investor Survey. 

Inquire for more details

Discover investment trends, market dynamics, and sustainability practices shaping real estate and hospitality investments

Cushman & Wakefield's Hotel Investor Compass survey canvasses the views of 60 major investors active across the region, who collectively invested €18 billion between 2019 and 2023 in hotels and have an average fund size of €233 million available for hotel investment in 2024.

The research shows investor demand heavily pivoting towards southern European markets, with the Iberian Peninsula and Italy garnering the highest investment interest scores. Spain and Portugal’s increased interest is particularly significant, seeing a 17% uptick from 2022.

Download one-pager

 

Download

Main data source: Cushman & Wakefield

Madrid and Barcelona top the list of cities where investment interest is strongest, followed by Paris and Rome. Contributing to this, Barcelona saw the biggest increase in attractiveness relative to 2022 (+10%), while Lisbon saw an 8% increase and Madrid a 7% rise.

A substantial 78% of the investors surveyed intend to deploy the same or more capital into European hotels this year compared to pre-pandemic 2019 levels. Value-add opportunities are being aggressively targeted, with 92% of respondents focused on this strategy of acquiring assets requiring repositioning or moderate capital expenditure. Nearly half of investors are planning to be net buyers in 2024.

Findings of the survey also point to the premium investors expecting to pay for hotels with superior ESG credentials. On average, respondents indicated they expect to pay a 5.5% premium versus non-certified properties for those achieving the highest level of ESG certification such as BREEAM Outstanding or LEED Platinum ratings.

There is a strong pull towards investment in upscale hotel segments, including luxury and upper-upscale, which are seeing the biggest increases in investor demand versus 2019, 53% and 46% respectively.

When asked about the level of attractiveness of accommodation types, investors indicated that the most attractive were resorts (74%) and serviced apartment (59%) properties.

Meet our team

Boivoj Voknek
Bořivoj Vokřínek

Strategic Advisory & Head of Hospitality Research EMEA
Prague, Czechia


Descargar vCard

Lise Keller
Lise Keller

Consultant
Prague, Czechia


Descargar vCard

John Hubbard - London
Jonathan Hubbard

Head of Hospitality EMEA
London, United Kingdom


Descargar vCard

Frederic Le Fichoux
Frederic Le Fichoux

International Partner
Prague, Czechia


Descargar vCard

CONTACT US TO FIND OUT MORE

Our hospitality experts are ready to offer personalised advice and insights. Let's make your project a success.


SUBSCRIBE FOR MORE INSIGHTS

Stay updated with the hospitality industry's latest trends, research, and market intelligence. Navigate market trends with confidence:

  • Inform your investment strategies with in-depth analysis
  • Leverage opportunities in the evolving hospitality landscape
  • Enhance your competitive edge in the European market
  • Save time with concise, expert insights
Subscribe External Link

Related Insights

European Sector Hotel Update
Research

European Hospitality Update

Dive into the newest trends of the European hospitality market. Discover investment opportunities, market dynamics, and future forecasts tailored for the hospitality sector stakeholders.
10/4/2024
pillows on hotel double bed
MarketBeat

Hospitality Market Trends & Data

The latest hospitality market insights are based on the in-depth analysis of our extensive data sets, surveys of investors, operators and lenders and up-to-date market intelligence from our team members on-the-ground in all major European markets.

Bořivoj Vokřínek • 8/30/2024
office with lights
Research • Economy

European Outlook 2024

Tailored for investors and property owners, our insights offer a clear path through the complexities of today’s market.
Sukhdeep Dhillon • 12/11/2023

Ready to talk?

We look forward to connecting with you.
With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on Privacy & Cookies.
MORE OPTIONS
AGREE AND CLOSE
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All
SAVE SETTINGS