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Jonathan Hubbard

Head of Hospitality EMEA • United Kingdom

John Hubbard - London
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Local Office:

43-45 Portman Square
London, W1A 3BG
United Kingdom

Office: +44 207 152 5803

Mobile: +44 7921492681

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Jonathan Hubbard

Head of Hospitality EMEA • United Kingdom


Jon has over 30 years’ experience of the hospitality sector across EMEA, dealing with a wide range of hotel assets, from budget to luxury, and across capital markets, development, valuation and advisory service lines.

He has executed and led both single asset and large portfolio valuations in multiple jurisdictions across EMEA.

Prior to joining Cushman & Wakefield in 2017 to head up the Hospitality team in EMEA, Jon had responsibility for Investor Services and the valuation and advisory teams across EMEA at JLL’s Hotels & Hospitality Group, as well as leading the businesses in the Middle East & Africa and Northern Europe.

SERVICES

Hospitality

The hospitality industry is changing. From disruptive technology to the shifting definition of what a hotel can be, hospitality advisers require not only real estate and operational expertise, but insight into the future.

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Hospitality Capital Markets

Our Hospitality Capital Markets team provides a complete advisory service to investors, whether buying, selling or managing their capital within the hotel sector. We combine operational expertise with up-to-the-minute real estate knowledge – and members of our capital markets team have advised on transactions worth well over €6.0 bn across EMEA.

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Hospitality Valuation

Our Hospitality Valuation & Advisory team deals exclusively with hotel and hospitality assets. Using our real estate, hotel operations, finance and asset management knowledge, we work with global institutions, lenders, operators, investors and individuals, providing valuations for transactional, lending and regulatory purposes.

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Investor and Developer Services

Our team has market leading insight and experience having been involved in Development Advisory and Operator Selection processes on the most important hotel developments schemes across Europe

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Strategic Consulting

Aligning your business and real estate portfolio requirements to deliver future proof occupation strategies.

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Smarter Asset Services

Enhancing places with smarter more sustainable solutions.

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Lease Advisory
Our Lease Advisory team is an experienced, dynamic, innovative and proactive commercial team working with investors and occupiers.
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Occupier Representation

Our Occupier Representation team will support you through the entire process of your search for an office, retail, industrial or logistics space, from project inception all the way to signing the lease and fitting out your new premises. 

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Logistics & Industrial Occupiers Services

Occupier support. 

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Global Occupier Services (GOS)

Helping our clients make intelligent business decisions to get maximum value from the spaces they occupy.

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Integrated Facilities Management

Our Facilities Management model brings together and manages the day-to-day essential operational services for your real estate.

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Integrated Portfolio Management

Our IPM service focuses our Transaction Management, Portfolio Administration and Portfolio Strategy activity around our clients’ business challenges and priorities.

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More Insights

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MarketBeat

UK Hospitality Marketbeat Reports

Access the latest quarterly commercial real estate results for the UK hospitality sector nationally. MarketBeat reports analyse quarterly market activity including, supply, demand and pricing trends.
Bořivoj Vokřínek • 21/01/2025
UK Elderly Care Marketbeat Webcard.jpg
MarketBeat

UK Elderly Care MarketBeat Reports

Access the latest quarterly commercial real estate results for the UK elderly care sector nationally. MarketBeat reports analyse quarterly market activity including, supply, demand, and pricing trends.
Tom Robinson • 16/01/2025
Visions-2025_card-plain.jpg
Research

Visions

VISIONS offers Cushman & Wakefield’s latest perspectives and insights on key market trends and dynamics to drive your future real estate decision making in the year ahead.
15/01/2025
Residential-Market-Commentary-Hereo-Banner-Small
Article

Residential Market Commentary

Political stability following Labour’s election victory, paired with an improving economic environment, creates an optimistic outlook for the UK housing market. 
Vivienne Bolla • 14/01/2025
UK Retail Marketbeat Webcard.jpg
MarketBeat

UK Retail Marketbeat Reports

Access the latest quarterly commercial real estate results for the UK retail sector nationally. MarketBeat reports analyse quarterly market activity including, supply, demand and pricing trends.
Edward Bavister • 10/12/2024
UK Office Marketbeat Webcard.jpg
MarketBeat

UK Regional Offices MarketBeat

Access the latest quarterly commercial real estate results for the UK office sector nationally. MarketBeat reports analyse quarterly market activity including, supply, demand and pricing trends.
Kiran Patel • 10/12/2024
UK-FB-Sector-Is-Serving-Up-Reasons-To-Be-Cheerful-Blog-website-card
Article

The UK F&B Sector Is Serving Up Reasons To Be Cheerful

Food inflation and menu prices are at an all-time high meaning operators must be creative. Already pioneering brands are revisiting where they source their produce and are changing their menus to serve local and in-season food. 

Matthew Englender • 06/09/2023
Nearshoring Opportunities for Real Estate in EMEA
Research • Supply Chain

Nearshoring opportunities for businesses

Discover the advantages of nearshoring and how Cushman & Wakefield's team of experts can help businesses navigate the complexities of nearshoring. From site selection to managing real estate transactions, we can help you unlock the benefits of nearshoring. 
Sally Bruer • 31/05/2023
obsolescence-emea-webcard
Article • Sustainability / ESG

Shaping a Sustainable and Successful Fashion Brand

Introducing the C&W Sustainability Series, the first in a series of regular articles published throughout 2023 on ESG in Real Estate.
Jennifer Milne • 18/04/2023
person drawing a chart in marker on glass
Insights

The EMEA Investor Update

A regular update on the commercial real estate investment scene in Europe.
James Young • 27/10/2022
Southwark station empty escalator
Insights • Economy

UK Real Estate Market View

A regular update on the commercial real estate market in the UK.
31/05/2022
Let's Talk Business Rates
Insights

Let's Talk Business Rates

In this latest edition of "Let's Talk Business Rates" we are focusing on the forthcoming UK Revaluation for business rates which will come into effect on 01 April 2023.
13/05/2022

What's new

europe-real-estate-card.jpg
European Real Estate Market Gaining Momentum Heading into 2025

Improving economic indicators such as GDP growth and resilient labour markets, coupled with more favourable financing conditions, are set to provide positive momentum for the European real estate market in 2025, according to Cushman & Wakefield’s ’EMEA Outlook 2025’ report.

Richard Coleman • 11/12/2024

James Dunne 2024 Headshot.jpg
Cushman & Wakefield Appoints Capital Markets Heavyweight James Dunne As Head Of UK Living

Cushman & Wakefield has continued its expansion in the Living sector with the appointment of capital markets heavyweight James Dunne as its Head of UK Living.

15/11/2024

EMEA_OFFICE SPACES_AdobeStock_604962479.jpeg
Take-Up of London Grade A Office Space Exceeds Pre-Pandemic Levels by 4%

New data from global real estate advisor Cushman & Wakefield highlights the continued and sustained appeal of Grade A office space in Central London, as leasing take-up volumes exceed the pre-pandemic five-year quarterly average by 4% in Q3 2024.

15/11/2024

UK London City
Cushman & Wakefield Appoints New Head of Central London Development

Cushman & Wakefield has appointed Henry Fellows as its new Head of Central London Development.

Lauren Joselyn • 06/11/2024

Janne Eriksson and Juuso Pietilä
Cushman & Wakefield to Acquire Its Affiliate In Finland

Global real estate services firm Cushman & Wakefield has entered into a definitive agreement to acquire its affiliate in Finland. The deal is expected to complete in January 2025 and is subject to customary closing conditions.

Richard Coleman • 06/11/2024

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Cushman & Wakefield Announces New UK Head of Sustainability

Cushman & Wakefield has announced Megan Such as Head of Sustainability for the UK. 

06/11/2024

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Autumn Budget: Implications for Real Estate

On October 30th 2024, Rachel Reeves became the first female chancellor to deliver a Budget.

Edward Bavister • 30/10/2024

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Cushman & Wakefield’s Investment Atlas Identifies Top European Markets For Capital Markets Opportunities

The UK and Germany top a list of European commercial property markets presenting the greatest opportunities for investors, according to Cushman & Wakefield. 

Lauren Joselyn • 30/10/2024

Top of glass office building exterior corner
Cushman & Wakefield Promotes David Gingell To Co-Head Of EMEA Equity, Debt & Structured Finance

Cushman & Wakefield has promoted David Gingell to Co-Head of its EMEA Equity, Debt & Structured Finance (ED&SF) team. 

Richard Coleman • 23/09/2024

Retail-Nederland
Cushman & Wakefield Bolsters Market-leading London Retail & Leisure Team

Global real estate advisors, Cushman & Wakefield has appointed Tors Hayward and Alice Vaughan as Associates within its Central London Retail & Leisure team. 

Richard Coleman • 20/09/2024

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Sustainable Warehouses Command 19% Price Premium Underlining ‘Flight To Quality’ In European Logistics Investment

Logistics real estate investors are willing to pay nearly a fifth more (19%) for European warehouses with high sustainability credentials (BREEAM Very Good or above) over assets rated below that benchmark, according to Cushman & Wakefield.

Richard Coleman • 12/09/2024

warehouse loading dock
Stronger Q4 Helps UK Logistics & Industrial Sector Return To Pre-Pandemic Activity Levels in 2023

Occupier demand for logistics and industrial space returned to its pre-pandemic norms following a year of tough market conditions, according to newly-published data from global real estate services firm Cushman & Wakefield.

09/01/2024

UK INSIGHTS

Visions-2025_card-plain.jpg
Research

Visions

VISIONS offers Cushman & Wakefield’s latest perspectives and insights on key market trends and dynamics to drive your future real estate decision making in the year ahead.
15/01/2025
Residential-Market-Commentary-Hereo-Banner-Small
Article

Residential Market Commentary

Political stability following Labour’s election victory, paired with an improving economic environment, creates an optimistic outlook for the UK housing market. 
Vivienne Bolla • 14/01/2025
London Big Ben Westminster Bridge sunset
MarketBeat

UK MarketBeats

Our Marketbeat reports provide quarterly commercial real estate market activity data covering supply, demand, and pricing trends. Explore our UK Marketbeat reports which cover office, life sciences, retail, industrial, investment, and specialist market sectors.
Edward Bavister • 07/01/2025
Data-Center-Update_EMEA_web-card-q32022
Research

EMEA Data Centre Market Update

Between the second quarters of 2023 and 2024, the operational capacity of EMEA’s data centre markets rose by 6.6% to reach 9.3GW, with about 256MW of new supply added in the first half of 2024.
Laura Shepherd • 18/10/2024
UK-FB-Sector-Is-Serving-Up-Reasons-To-Be-Cheerful-Blog-website-card
Article

The UK F&B Sector Is Serving Up Reasons To Be Cheerful

Food inflation and menu prices are at an all-time high meaning operators must be creative. Already pioneering brands are revisiting where they source their produce and are changing their menus to serve local and in-season food. 

Matthew Englender • 06/09/2023
Nearshoring Opportunities for Real Estate in EMEA
Research • Supply Chain

Nearshoring opportunities for businesses

Discover the advantages of nearshoring and how Cushman & Wakefield's team of experts can help businesses navigate the complexities of nearshoring. From site selection to managing real estate transactions, we can help you unlock the benefits of nearshoring. 
Sally Bruer • 31/05/2023
obsolescence-emea-webcard
Article • Sustainability / ESG

Shaping a Sustainable and Successful Fashion Brand

Introducing the C&W Sustainability Series, the first in a series of regular articles published throughout 2023 on ESG in Real Estate.
Jennifer Milne • 18/04/2023
person drawing a chart in marker on glass
Insights

The EMEA Investor Update

A regular update on the commercial real estate investment scene in Europe.
James Young • 27/10/2022
Southwark station empty escalator
Insights • Economy

UK Real Estate Market View

A regular update on the commercial real estate market in the UK.
31/05/2022
Let's Talk Business Rates
Insights

Let's Talk Business Rates

In this latest edition of "Let's Talk Business Rates" we are focusing on the forthcoming UK Revaluation for business rates which will come into effect on 01 April 2023.
13/05/2022
modern office meeting room
Article

Commercial Property

Dedicated to delivering effective services in the EMEA region. 

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