CONTACT US
Share: Share on Facebook Share on Twitter Share on LinkedIn I recommend visiting cushmanwakefield.com to read:%0A%0A {0} %0A%0A {1}
GWS AMER Insights How to Think About the San Francisco Hotel Market Hero Large.jpg GWS AMER Insights How to Think About the San Francisco Hotel Market Hero Mobile.jpg
Since the end of 2019, analyzing and market performance of San Francisco hotels has been a significant challenge, but, given recent data, there may finally be clarity emerging from the turbulence of the COVID-19 pandemic.

The previous three and a half years have been challenging for San Francisco and its hotel industry, and market participants have been unable to articulate a linear recovery trend. However, recent conversations with many hotel market participants reveal a renewed optimism about long-term improvement for the San Francisco market. The beauty of the area, a large international airport that serves as a domestic and international gateway, an appealing convention center with a variety of hotel inventory, established food and wine culture, and proximity to iconic recreational and cultural areas are demand drivers that are timeless.  

Reestablishing the economic benefits of the hotel market, however, will require time and patience. A number of San Francisco hotels and hotel loans are being actively marketed, and just as the office market is being reset in the San Francisco with sharply lower sales prices, the hotel investment market is also in a period of price discovery. Over the next few years, occupancy levels are anticipated improve but remain below pre-pandemic peaks, with more gradual annual ADR improvement. Has the bottom been reached? The market’s performance in 2024 may help us get closer to an answer, and savvy long-term hotel investors have begun circling to capitalize on potential opportunities.

 
Insights in your Inbox
Subscribe to the latest local market research, insights and analysis from Cushman & Wakefield across the United States.
Subscribe

Related Insights

Burlingame skyline
MarketBeat

San Francisco Peninsula

Cushman & Wakefield MarketBeat reports analyze quarterly economic and commercial real estate activity including supply, demand and pricing trends at the market and submarket levels.
Jason Karbelk • 7/23/2024
San Francisco North Bay Skyline Aerial
MarketBeat

San Francisco North Bay

Cushman & Wakefield MarketBeat reports analyze quarterly economic and commercial real estate activity including supply, demand and pricing trends at the market and submarket levels.
Jason Karbelk • 7/19/2024
San Francisco Skyline
MarketBeat

San Francisco

Cushman & Wakefield MarketBeat reports analyze quarterly economic and commercial real estate activity including supply, demand and pricing trends at the market and submarket levels.
Jason Karbelk • 7/11/2024

Ready to talk?

Our professionals are ready to provide further details on this and many other topics.

With your permission we and our partners would like to use cookies in order to access and record information and process personal data, such as unique identifiers and standard information sent by a device to ensure our website performs as expected, to develop and improve our products, and for advertising and insight purposes.

Alternatively click on More Options and select your preferences before providing or refusing consent. Some processing of your personal data may not require your consent, but you have a right to object to such processing.

You can change your preferences at any time by returning to this site or clicking on  Cookies

More Options
Agree and Close
These cookies ensure that our website performs as expected,for example website traffic load is balanced across our servers to prevent our website from crashing during particularly high usage.
These cookies allow our website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced features. These cookies do not gather any information about you that could be used for advertising or remember where you have been on the internet.
These cookies allow us to work with our marketing partners to understand which ads or links you have clicked on before arriving on our website or to help us make our advertising more relevant to you.
Agree All
Reject All
SAVE SETTINGS